Sans Tabù in Dubai, INDEX may 2017
Sponsored by the Italian Chamber of Commerce we have participated at INDEX Design Fair in Dubai.
Created to connect designers, architects, and creatives of the industry with producers from all over the world, INDEX is an immense exhibition dedicated to everything that is design and building-related, open to both private and trade visitors.
We are within the ITALIAN pavilion, the area where the Made in Italy excellence is concentrated, well-visited by those who, like the Middle East, love our style and our savoir-faire.
We have been overwhelmed by visitors, men, women, whole families, young couples, who attend these fairs like department stores, to buy everything and immediately. A little disappointing for us, we came unprepared and with single samples … we could immediately sell the equivalent of 10 booths! But there will be a follow-up, online for now and so many contacts.
Unfortunately, we also didn’t plan on staying beyond the fair. Many of our clients have invited us to their homes or better palaces for a lunch, tea, breakfast … what a warm welcome and what a wondrous country …
It was a pity not to have thought about staying beyond the fair. In fact, many of our clients have invited us to their homes or, to say, mansions, for a lunch, a tea, a breakfast. What a welcome, and what a wonderland. As it was the first time in the Emirates for us all, we realized how this city can be compared safely to a sort of “Switzerland in the desert”: a focus of the best that shopping can offer, but also a concentrate of what you can to taste, there is really everything !! The crossroads of the world that runs, who wants more, all the time.
To get to know better this “futureland” I have been accommodated by a couple of old friends, he Italian and her Iranian, in Dubai for 8 years, the perfect way to fall into this world and understand it fast.
In Dubai, the most diverse nationalities live with elbow and it is absolutely an exciting and stimulating experience!